Groove Armada are encouraging fans to share their new EPWhen dance duo Groove Armada's last record deal expired, they chose to sign up with drinks firm Bacardi rather than stay with a normal label.
The release of their new EP could now open a new path for musicians as a shift in the industry creates a maze of opportunities for selling music.
In an ideal world, says Groove Armada's Andy Cato, musicians would not have to worry about whether to sign with a record label, a major brand or a private investor.
"Any artist ideally would just go back to the time when you sat down and thought about songs, put them out
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